Business Plan? This is How We Do It.

We know what it takes to generate a business plan that you feel confident pitching, and that convinces investors that your business is worth their time and money. Here’s a snapshot of what to expect when you work with Unicorn to deliver your business plan, pitch deck, executive summary, presentations, financial model and more.  

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Evan Fisher
The Top 10 Pitchdeck No-Nos

Usually, when it comes to business plans and pitch decks, we’re all about the DO-DOs. But you can fry an egg on the sidewalk in Atlanta right now, along with the chicken that laid it. We're hot under the collar. Here’s your guide to the top ten real-life business plan NO-NOs presented to us by clients that really needed some investor deck help.

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#1 Raise Life Expectancy

One of our specialties is helping companies raise capital for new drug discovery, to develop medical devices and the repurpose promising medical IP. A pharmaceutical startup business plan - or innovative medical device pitch deck - requires a very different approach to very different kinds of investors. Here’s how we go about it -

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#27 Raise Eyebrows

If you want to raise capital, your pitch needs to raise eyebrows. But not how you think! There’s a golden opportunity to bring all the right kind of attention to your business by turning the tables on the traditional pitching agenda. Here’s how.


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#49 Raise Your Voice

There’s a lot of same-same babble out there. Formulas are springboards, not safety nets. Pick up your game by dropping the jargon. Here’s the business plan benefits of telling your story in your voice - and how to do it.

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Evan Fisher